A short note, roughly twice a month, on what I am actually seeing in the work.
Sometimes a pattern I keep running into. Sometimes something I read that changed my mind. Sometimes just the thing I would tell you if we were having coffee. No fixed format, and nothing padded out to fill a template.
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It all comes from the same conviction: the technology is not the hard part. The hard part is making sure the people who already carry the expertise don’t get written out of the next version of work. Beyond that, I write about whatever is genuinely on my mind rather than working through a content calendar.
A pattern showing up across client work, a question three people asked me in the same fortnight, or an assumption I have watched cost somebody something. Written up while it is still fresh rather than polished into a framework.
Research, a report, or a claim doing the rounds, and what I think it actually says once you read past the headline. Frequently the interesting part is what the number does not cover.
A position I have changed my mind about, or advice I would now give differently. These tend to be the most useful ones to write and, judging by the replies, to read.
Roughly. Often enough to be worth subscribing to, rare enough that it never becomes another thing to triage. I would rather skip a fortnight than send you filler.
A few minutes to read. If something needs more room than that, it becomes an article on the site and I will point you at it rather than making the email long.
I write every note, and I am the author of what you read. AI systems of my own architecture help refine and deliver it, directed by me end to end. Every note carries a line stating exactly that, so you never have to guess.
Five areas these notes keep coming back to, with the kind of question each one takes on. Not a schedule, and not a promise they arrive in order.
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Reader questions are the thing most likely to turn into a note.
Every note, article, and page carries the same line. I use AI heavily in my work and I think people are owed a clear answer about where it sits, rather than having to guess.
“Human-led. Strategy, design, and editorial standard are mine. Delivery, including imagery, is supported by AI systems of my own architecture, which I direct and dictate end to end. Authorship and final judgement remain mine.”
In practice: I write these notes. The thinking, the input, and the words start with me, and I am the author of every one. AI systems of my own architecture help refine and deliver what I have written, working entirely at my direction, and every final call is mine. They do not set the standard, and they do not decide what I think. Where a person has contributed materially to a piece, I name them in it.
Human-led. Strategy, design, and editorial standard are Lexi Gilbert’s. Delivery, including imagery, is supported by AI systems of her own architecture, which she directs and dictates end to end. Authorship and final judgement remain hers.
A short note, roughly twice a month, from someone who spends her days on exactly this.
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