How we collect, use, and protect your information.
Last updated: July 25, 2026
This website (lexigilbert.com) is operated by LL Investments Inc., based in Alberta, Canada, doing business as OptimizHer™. References to "we," "us," or "our" in this policy refer to LL Investments Inc. / OptimizHer™.
Contact for privacy matters: privacy@lexigilbert.com
This policy explains what personal information we collect when you visit lexigilbert.com or use our tools, why we collect it, how we use it, who we share it with, and what rights you have over your information.
This policy applies to the Website only. Paid client engagements are governed separately by our Terms of Engagement, which includes its own data handling and GDPR provisions for that relationship.
We collect information you provide directly and information collected automatically.
Information you provide:
Information collected automatically:
We collect information through:
We use your information to:
Legal basis (for visitors in the EU/UK): We rely on your consent (for marketing communications and non-essential cookies), our legitimate business interests (for responding to inquiries, improving the Website, and general analytics), and, where applicable, the steps necessary to enter into an engagement with you.
We share information with service providers who help us operate the Website and deliver our services, including:
We do not sell your personal information. We do not share it with third parties for their own independent marketing purposes without your consent.
We may also disclose information if required by law, to protect our rights, or in connection with a business transfer (such as a sale or restructuring of LL Investments Inc.).
We retain personal information for as long as necessary to fulfill the purposes described in this policy, typically for the duration of our relationship with you plus a reasonable period afterward for legitimate business and legal record-keeping purposes.
You may request earlier deletion, subject to any legal retention obligations.
Your information is primarily stored and processed in Canada. Some of our service providers (including GoHighLevel and analytics providers) may store or process data in the United States or other countries.
Canada is recognized by the European Commission as providing an adequate level of data protection, which supports transfers from the EU/UK. Where your data is transferred outside Canada, we take reasonable steps to ensure it receives an equivalent level of protection.
This Website sets no cookies of its own, and our analytics are cookieless. We do not use tracking pixels, advertising cookies, or cross-site trackers.
The Website does save one item in your browser's local storage: your reading preferences, so text size, line focus, spacing, column width, and motion settings carry across pages. That setting stays on your device, is never sent anywhere, and clears when you clear your browser data or select Reset everything in the reading options panel.
Third-party features embedded in the Website, including the booking calendars and hosted fonts, are operated by their own providers and may set cookies when you interact with them. Those are governed by the provider's own privacy policy.
If you are in Canada (PIPEDA / Alberta PIPA): You have the right to access the personal information we hold about you, request corrections, and withdraw consent for its use (subject to legal or contractual restrictions).
If you are in the EU or UK (GDPR): You have the right to access, correct, delete, and restrict processing of your data, receive it in a portable format, withdraw consent at any time, and lodge a complaint with your local data protection authority.
If you are in California or another US state with a privacy law: You may have the right to know what personal information we collect, request deletion, and opt out of the sale or sharing of personal information. We do not sell personal information.
To exercise any of these rights, contact us at privacy@lexigilbert.com. We will respond within the timeframe required by applicable law (generally 30 days).
This website is intended for business audiences and is not directed to children under 16. We do not knowingly collect information from children. If you believe a child has provided us with information, contact privacy@lexigilbert.com and we will delete it.
We use reasonable technical and organizational measures to protect your information, including encrypted connections (HTTPS), access controls, and secure storage with our service providers. No system is perfectly secure, and we cannot guarantee absolute security.
If a data breach affects your information, we will notify you and the appropriate regulators as required by law.
Our website and tools may link to third-party sites. We are not responsible for the privacy practices of those sites. Review their policies before sharing information.
We may update this policy periodically. The "Last updated" date at the top reflects the most recent version. Material changes will be communicated through the website or by email to active subscribers and clients.
For questions about this policy or your information:
Email: privacy@lexigilbert.com
Mail: 8303 80 Avenue, Edmonton, AB T6C 0S9
© 2026 LL Investments Inc. / OptimizHer™. All rights reserved.
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